The human being has thousand of years has as objective the incessant search for the evolution and the discovery of new technologies. Now it only is if giving account of that a developed world implies, above all, respect to the environment for, thus, conquering so longed for quality of life. The crowded cities, the chaotic transit, the wild consumerism, the wastefulness of energy and the absence of ambient conscience are the consequence of that without planning and education, it does not have, at least, prospection of a future for the future generations. As solution of this impasse, it is necessary that the consequences of our actions in face of the way where we live are spread out to all, and not only to a small niche of the population, so that, thus, conhendo the reality and the dimension of its attitudes, they can rethink them. In this way, conscientious attitudes, thought and reflected on where we want to arrive certainly in them will guide to the call sustainable development and the conscientious consumption. To this respect, the city of So Paulo shelters a new type of called market ' ' consumption compartilhado' ' , where consumption goods as cars and clothes, beyond rents of apartments for trips, for example, are shared by interested parties in order to prevent the accumulation of residues, the wild production and consumption, beyond the programmed obsolecncia. Of the one not to deny that the presence of an ambient education effective certainly would make with that other socioeconmicas and ambiently correct alternatives appeared in order to brake the unconscious consumerism and the impensada use of the resources, and, over all, giving space so that other models of production entered in scene.