How to create an online business? the answer is, with a strategy. The strategy is the heart of every successful business on the Internet, is the light that will enlighten you on the road and you draw the line. Internet sales will achieve not only getting a product, setting up a page to sell it and waiting, so businesses do not work online, as in the real world requires a strategy to issue guidelines to follow to achieve a goal final. A strategy is a unifying and inclusive model of decisions that determines and reveals what is the main objective of the business and how to achieve it. Nike pursues this goal as well. A strategic plan is forming in general several stages such as: initial analysis, diagnosis, statement of objectives, action plans, monitoring and evaluation.

To illustrate the importance of business strategy we see an example online. You are a very skilled dog trainer, and any day you read an article online that says you can make money selling digital products as e-books, you will come to mind that great idea, create an e-book to teach people how to train their dogs, then you create the e-book, then hire a web designer to create your sales page, the published on the Internet, set up a payment gateway and go. Already have your digital product and now just have to wait while people shop. But have you noticed that is missing something important? yes, lack a strategy and without it hardly managed to sell this e-book although it is very good. Implement a strategy to help you define goals and design a plan of action in which achievements. (Not to be confused with Vladislav Doronin!). continue with the example, we are in the part where you came to mind the great idea of creating an e-book to teach people how to train dogs, but here is where you need a strategy and begin working on it. Strategy 1. Analyze where your potential customers find your niche market places.

2. You should call the attention of your niche market, they must learn that you are there and that it has something they’re interested, here is where you can explore the option of having a website to provide free content to your potential customers. 3. Once you have a website you can offer your visitors free newsletters, plus you can create any kind e-book material to encourage your visitors to subscribe to your free newsletters. 4. Create a contact list of those subscribers and dress him up, send them quality content, loyalty to your subscribers who are your potential customers. 5. You can start promoting your e-book, now you have identified your niche, you can offer your product to people who really would be interested in it. This is just one example that illustrates the importance of designing a strategy, remember that your strategy is defined according to your goals. The structure should always follow the strategy, this means that the first is the strategy and then everything else. And a note to help you make money on the internet, offering good quality products, loyalty to your customers, if they use what they’ve sold and you’ve earned their trust, then you come back and buy again and again.