CONFIDENTIAL memorandum # 104 exclusive for the management the science and art of selling successfully in LAS CRISIS all know that we are destined to eventually die, but some people in front of it, try to make absurd to try vainly to live eternally. In the same sense it is almost inevitable that economic commercial crises are repeated with certain cyclical nature in the world, and against them seems some tacho throw what you always knew, the equanimity to act and react forgetting key aspects of his managerial practice. Let us remember why are sold successfully:. 01-yesterday, today and always whatever the circumstances, the number one point in order to sell successfully lies in the motivation. Logical is thinking that there are conspiracies especially our competitors, to run the ball of pessimism in search of the demotivation of our people. Therefore if you are discouraged and fails to motivate your people, will do exactly what you need its ability to override him and annihilate it commercially your motivation and the of its people, must rest on trust and faith in their capabilities and its people and its increase day by day.
There is no worst weakness that the loss of these two things tell me how motivated is your people and you DIRE how can sell! 02. Yesterday, today and always you and your people, will face unforeseen and aggressive actions of their competitors. This as you know is strategic capacity that ultimately is that make differences to the Act. Your creativity to develop strategies that depleted of their adversaries and impellers them will be essential. Talents that you have gathered like managers, controls and collaborators will be those that provide an inexhaustible source of ideas and actions, when you choose to listen to them with humility. Who know better their work if it is not your people? To make all these things work you will require you to decide once for all, leaving the comfort of your desk or Office and exit to the field to talk to their customers.