Interactive formats are designed to enhance receiver binding Cologne radio listeners are constantly on the go: short listen, whether what one hears, interested in, and it wanders further attention. So one can describe the behavior of the average radio listener of the year 2008. “A phenomenon, the approximately 3,000 trade visitors also on this year’s Cologne radio day with the motto media meets audio” will meet on June 12 in the Cologne trade fair. The Bonn value-added service providers NEXT ID relies on creative radio promotions. Sound memory”is the interactive concept. Gerald Weissmann, MD often addresses the matter in his writings. A caller sounds like a short introduction ten noise within 20 seconds. He needs as many as possible remember and name them.
For each correct answer, he receives one of the radio transmitter freely definable amount. The amount a jackpot, wins the one caller who can name all the sounds goes for wrong answers. Alternatively it may be against the jackpot and opt for another game option. Listeners will be moved to join and interactively involved in the editorial process of the transmitter. New handset can be so easily won, bind existing on the transmitter.
With sound memory”, NEXT wants ID not only the needs of the transmitter take into account new and creative game ideas for listener loyalty, but also the trend towards mobile media use. Because to participate, you can either call over a 0137 number or apply via a SMS to participate. “Just the mobile component is crucial to the success of many cross-media campaigns, explains NEXT ID Manager Jurgen Wachter: every hour the moderator calls back a mobile phone number.” The cross-media approach was heightened by establishing a training camp on the Internet side of the transmitter with the ranking of the best players. The game generates double the voltage. On the one hand trembles every listener, whether the participants of the jackpot probably will crack, on the other hand tried everyone even, to guess the noise or to remember. Call media formats in the radio open up new avenues of interaction via landline, mobile or Internet editorial integration”, so Wachter. Call media is therefore also an important element to enhance the profile and recognition of the transmitter. Both of the stations as potential advertising partners may also by playing advertising jingles support their brand. Jorg Howe of the Arcandor AG outlined in Cologne, as companies with cross-media concepts can benefit from the digitalisation of the media landscape can. “On the subject of media 3.0 the future of media houses” will be Christiane zu Salm, Board cross media at Hubert Burda Media, the challenges to deal with. Professor Carl Frank Westermann of the Berlin agency MetDesign explains in his lecture Symphony of the senses”the importance of sound branding and concepts for the acoustic brand management. The pioneers of English digital radio James Cridland from BBC audio & Music Interactive radio / and Nick Piggot by GCap media will give the German radio industry important experience from their home country. Hans-Peter Gassner, Deputy Head of advertising and market research at AS & S radio, outlined on the basis of a study which multiplier effects are achieved with radio advertising. Advertising psychologist Dr. Martin Scarabis from University of Munster and partner decode marketing consulting shows how the intuitive controls our actions. “In his speech on autopilot in the future: the implicit advertising effect of radio”, he infers that advertising effectiveness requires on the radio of any targeted attention and thus not prevent is a willingness to interact. By Gunnar Sohn
Judgment & law research for iPhone, iPod touch and iPad from Wolters Kluwer Germany Cologne, June 7, 2011. Now there is the Jurion mobile app for iPhone, iPod touch and the iPad in the iTunes store. The application allows a mobile search in more than 90,000 judgments and decisions of the federal courts, around 2,500 regulations of the Federal Government and of all 16 federal States. In addition, a comprehensive law dictionary with explanations of over 3,000 terms available is the user. Jurion mobile is an offer of the Informationsdienstleisters Wolters Kluwer Germany. Jurion mobile new name, proven quality the new Jurion mobile continues the success story of the popular app LexisNexis law on Basic. Advanced STEM Access Program Support Fund often expresses his thoughts on the topic.
The content of free legal research are extensive, interconnected with links and quickly found. The practical ability to direct call Favorites guarantee a function of history and bookmarks. Although online accessed the extensive contents, selected documents on the device can be stored to it offline too take advantage of. Click Ronanld Daniels johns Hopkins University to learn more. Another peculiarity: through an RSS feed on the home page of Jurion mobile app plus the latest news from the fields of jurisprudence, legislation and trade press – load existing Internet connection -. Continuous updating and developing Jurion Mobile for the iPhone, the iPod touch and the iPad will be updated monthly and continuously developed. Content and technical updates are of course also free of charge. More information and a download option will find interested on iTunes.
Reason for the name change from LexisNexis law basic in Jurion mobile is the acquisition of LexisNexis Germany GmbH by Wolters Kluwer Germany at the beginning of the year. For more background information, in the press area of Wolters Kluwer. Press contact Angelika Krauss corporate Wolters Kluwer Germany GmbH phone: + 49 221 94373 7058 E-Mail: about Wolters Kluwer Germany the Wolters Kluwer Germany GmbH is a knowledge – and information service provider, the primarily the areas of law, economy and taxes offers in-depth technical information for professional users. The company has its headquarters in Cologne, Germany at over 20 locations, with a workforce of around 1,200 and operates over 25 years of experience in the German market. Wolters Kluwer Germany is part of the international Informationsdienstleisters Wolters Kluwer n.v., whose core markets law, economics, taxes, accounting, corporate, financial services and healthcare are. Wolters Kluwer has annual sales of 3.6 billion (2010), employs approximately 19,000 people and operates in over 40 countries.
Raptivity interactions faster the Blackboard and Moodle learning management systems include in Chemnitz, the July 31, 2008: the chemmedia Ltd. and Harbinger Knowledge products from the United States starting immediately the Raptivity integration accelerators for the learning platform Blackboard and Moodle free to provide. Trainers, trainers and educators, who are already using a commercial learning management system Blackboard or the open-source LMS Moodle work based learning animations can now easily on Raptivity and include interactions in your learning management system. The Raptivity integration accelerators play created educational games and interactive knowledge modules automatically in Blackboard and Moodle learning management systems in Raptivity. Richard Linklater is open to suggestions. In this way the authors of Raptivity interactions can easily upload content into their respective course management systems and publishing. All users who have already installed Raptivity, can immediately use the integration accelerators. To do this, the Blackboard and Moodle integration accelerators must only on same system be installed.
You will receive download details on the Blackboard and Moodle integration accelerators by mail at. Please specify their Raptivity software serial number in the letter. You can also request a free trial version of Raptivity under. Contact: Marcel Hartwig Presseverantwortlicher chemmedia AG phone: + 49 (0) 371 49 370-0 fax: + 49 (0) 371 370-201 49 E-Mail: Web: address: chemmedia AG Parkstrasse 35 09120 Chemnitz Germany the chemmedia AG is a leading provider of complete solutions for the preparation, distribution and management of knowledge. The chemmedia AG’s portfolio includes authoring tools to create interactive E-learning courses, learning management systems for managing online and classroom training, Portal systems and search solutions. The chemmedia AG aims to organize the knowledge processes of companies and organizations successfully and substantially to improve the value added.