The new book of the authors of Lotter and Brown shows how the professional management of corporate social responsibility can successfully. Karlsruhe, February 3. The term CSR or corporate social responsibility is on everyone’s lips, as current trends in business, politics and society make the responsibility of companies more than ever. Companies increasingly in the focus of a critical public sphere, which requires much more than increasing profits. So, Archbishop Robert Zollitsch, Chairman of the German Episcopal Conference at the Chamber of Commerce new year’s reception in Karlsruhe reflected: it of about the way how one engages, dealing with employees or makes decisions and communicates. All of this has”Central effects on the atmosphere in our country and to the satisfaction of the people. The authors of Lotter and Brown in her book show how to put responsibility in practice.
“You make it clear that CSR as a pure image polishing is not suitable and not the nice thing” may be. The professional Management of corporate social responsibility is a human condition”sine qua non for the future viability of a company, say Lotter and Brown. The book of the CSR manager corporate responsibility in practice”is written by practitioners for practitioners. Eight best-practice companies, responsibility manage successfully the book shows how”. The reader learns that Coronets with Faber-Castell and children can trust when biting on lead or colored pencils on environmentally friendly and harmless water based coatings. He sees how Adolf Wurth promotes and demands, or how widely sustainable the BISSness”is MyMusli or Bionade. Indeed, that Wolfgang Grupp of Trigema – who is bitten with the monkey – just not by accordant, but the mission statement of the Honorable merchant marks.
The book of the CSR manager”enables those responsible to create more value for the company and added value for their own businesses. The development of the CSR strategy for their implementation and communication up to the efficient Success control, coupled with best-practice examples, support the authors professionally to the reader while CSR plan, control and implement. “” Fritz Lietsch, Publisher of the reference book and editor in Chief of the decision er Forum sustainable economies “speaks of a guide by practitioners for practitioners: the CSR manager” provides a holistic and practical point of view on the need for and potential of genuine corporate social responsibility. “Lotter and Brown show that corporate social responsibility is not a luxury to economically prosperous times, but rather a key success factor for the future viability of companies”. Press contact benefit identity GmbH Jana Hepperle Tel: 0721-9431925 E-mail: